Develop a "virtual relationship" with your customer.

Once initial contact is made with your customer (via your website), your ultimate goal is to develop a 'virtual relationship' with this customer. Over the next many months, you need to provide them with the information and education that they are seeking. You need to provide this information in a passive, non-confrontational, "non-selling" way.

In addition, you need to make sure that this customer revisits your website. Why should they return to your site, instead of the thousands of others on the web?

One way to insure return visitors is to update your site, adding content on a regular basis. This keeps your site fresh, and at the same time makes your site larger, more complete and a bigger target for the search engines to find you!

By implementing a monthly e-newsletter to your customers, it offers yet another way to stay in touch with your customers. Another way to help educate and inform your customers of real estate news in the market as well as new listings that may be of interest. By sending monthly, you keep the "connection" between you and your customer, as well as inviting the customer to return to your website, whether it be to view new listings, or a new article or content page.

In addition, this e-newsletter is branded to your website, reinforcing your brand, logo and website to your customer. By utilizing a mail service, your email complies with all of the U.S. anti-spam laws. More importantly, you are able to specifically track your customers. Who is opening the email? How often? What articles are they interested in? What are they not interested in? By analyzing these results, a very targeted, effective e-mail campaign can be created.