Do you read the same newspapers every day?

Probably not.

All of us have websites that we visit regularly - daily, weekly, monthly. The one thing that they all have in common is that they change. If they did not change, you eventually would stop visiting! How often can you read the same thing - over and over?

Make your Massachusetts or New Hampshire real estate website sticky by updating content. The key to return visitors is to offer them something new to read. Customers know that, and search engines know that an updated site is more likely a "relevant" site. Search engines want the most "relevant" website to rank the highest on a particular search query.

A growing site helps encourage search engine crawlers to visit repeatedly.
A growing site has more pages which have the potential to rank for other phrases.
A growing site offers more entry points to searchers.
A growing site offers more opportunities for others to link to it.
A growing site can help positively influence link popularity (if internal navigation is coded properly)

By adding content on a regular, methodic basis you accomplish many important things:

Be found more often You are building out your site. The more pages in your site, the more likely you will be "found" on a search engine.

Make your site better for your customer You are making your site more valuable to the customer. The more information on your site pertaining to your real estate business and your local market, the more professional and successful you appear to your customer.

Give customers reasons to return to your site By implementing an e-mail newsletter to your marketing campaign, you always have new content to make available to your customer that they have never seen. Plus, you are then inviting them back to your site to see the new content. It's all about branding - keeping your name and logo in front of them on a regular, consistent basis.

Your site will rank higher in the search engines The search engines spider sites regularly, sometimes daily, if they see fresh content added on a regular basis. Since they "know" if your site is being updated, they also "know" your site is relevant. The most relevant sites get the top rankings. It's that simple!

I can work with you to develop relevant content to add to your site on a regular basis - which works better for your customer, search engines - and ultimately - for you!